A visionary Creative Director, Consultant and brand builder with over 15 years experience in the creative industries – specialising in digital culture, working with many of the most influential brands in the fashion and beauty sphere, globally.

Her creative concepts are underpinned by over 15 years of expertise in strategic digital and commercial thinking.

Working across multiple disciplines, focussing on brand visual identity and global image strategy. Inspired by stories with sentiment, unexpected executions, and people-driven narratives – brought to life through strategic thinking, engaging visuals, research and commissioning.